By combining AI, gamification, and a Tamagotchi-style companion, Simple is evolving into the "Duolingo for health." With 800,000 active subscribers and millions of pounds already lost, Blinky is here to keep users on track.

LONDON, Nov. 25, 2025 /PRNewswire-PRWeb/ -- Simple Life ("Simple"), the award-winning AI health coaching app, today introduced Blinky: a playfully dramatic, oddly lovable health companion who motivates users to log meals, protect their streaks, and stay consistent with their weight-loss journey — already proving he's more than a mascot.

In early trials, groups using Blinky streaks showed a 7% increase in weight loss success within just one week — a striking result in a category where most apps struggle to keep users engaged. 68% of people struggle with motivation when it comes to weight loss, and traditional health apps respond with pressure, dashboards, and guilt — but Blinky flips the script. His humor and constant presence help drive consistency, showing that motivation doesn't have to come from dashboards and charts.

Unlike the flat reminders of typical health apps, Blinky is unmissable. He cheers, sulks, and even "dies" when users skip logging — a kind of guilt that feels closer to leaving your pet unattended than being lectured. His meme-worthy antics create FOMO, spark joy, and make health tracking something people actually want to share.

"Motivation doesn't have to come from rigidity or shame," said Mike Prytkov, founder and CEO of Simple. "Duolingo's Duo showed how a mascot can fuel habit formation. With Blinky, we've reimagined that for wellness. He's unpredictable, dramatic — sometimes ridiculous — and that's why people can't ignore him. When you show up for him, you end up showing up for yourself. Blinky is more than a mascot — he's a cultural reset for health apps."

By blending gamification, streaks, and humor, Blinky makes logging feel addictive rather than a chore. He redefines the fundamentals of a health app: encouraging positive behaviors, sustaining motivation, and cutting through wellness fatigue with absurdist humor that resonates with today's culture.

The rollout of Blinky marks the latest milestone in Simple's soaring growth trajectory: the app's 800,000+ active subscribers have already lost over 18.1 million pounds, and earlier this year the company announced a $35M Series B funding round led by Hartbeat Ventures (Kevin Hart's fund) and Liquidity, following 40%+ year-over-year revenue growth, operational profitability, and more than 20 million downloads worldwide.

About Simple

Simple is an AI-powered health app that helps users lose weight through personalized plans, on-demand virtual coaching, and real-time nutritional insights. It's been named among the Top 100 AI Companies by the World Future Awards (2025) and MedTech Breakthrough's Best Virtual Health Coach (2025). To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 18.1 million pounds. With over 20 million downloads and a 4.7-star rating average, Simple ranks among the world's top-rated wellness apps. The company's work has been published in peer-reviewed journals such as Obesity Science & Practice, Annals of Behavioral Medicine, and the International Journal of Obesity, with abstracts also presented at major international conferences.

Media Contact

Nadya Movchan, Simple Life, 44 78 3327 8725, nadya@movchan.agency, https://simple.life/

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SOURCE Simple Life